The Advertising Effect: How to Change Behaviour
Adam Ferrier & Jennifer Fleming
Want to know how to influence other people’s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
Thể loại:
Năm:
2015
Nhà xuát bản:
Oxford University Press;OUP Australia & New Zealand
Ngôn ngữ:
english
Trang:
234
ISBN 10:
0195593928
ISBN 13:
9780195593921
File:
EPUB, 926 KB
IPFS:
,
english, 2015